A DISCOURSE ON THE IMPLICATIONS OF THE APPLICATIONS OF SOCIAL MEDIA (SM) ON AFRICAN’S INDIGENOUS VALUES AND MORALITY

Abstract

The paper discussed moral and ethical consequences of the increasing utilization of social media platforms in Africa. Relying on secondary sources of information (books, newspapers, magazines, and journals) and (the internet/social media), the paper observed that many people in Africa are growing more sophisticated in the use of Social Media (SM) platforms. The application of the platform has transformed the capacity of Africans in their private and public lives through enhanced channels of communication. However, the application poses serious challenge to public morality in Africa. The SM platforms are replete with transmitting immorality and also provide the widest medium for anyone to communicate same across the world. The adaptation and application of social media has therefore adversely affected cherished Africans’ values. The hardest part is coming to terms with the over indulgence of African youths. The paper recommends that its application should be censored and subjected to cultural suitability test. This is the only way to preserve cherished African’s traditional core moral values which essence should be taught to youthful users at their early stages in life.